Play dough activity Essay

I DISCUSSED WITH MY MANAGER THAT I WAS GOING TO CARRY OUT A PLAY ACTIVITY. THE PROJECT I HAVE CHOSEN TO DO IS THE MAKING OF PLAY DOUGH. I HAVE CHOSEN THIS ACTIVITY BECAUSE I FEEL THIS IS A GREAT PASTIME AND A GREAT EXPERIENCE BETWEEN ME AND THE CHILDREN. I SAY THIS BECAUSE THE CHILDREN CAN ACTUALLY TAKE PART IN THE MAKING OF THE PRODUCT. I THINK THIS ACTIVITY WILL HELP THEM TO LEARN ABOUT COLOURS, SHAPES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. MY MANAGER CONFIRMED THE ACTIVITY AND SHE WAS REALLY PLEASED WITH IDEA AND SHE ALSO THOUGHT THIS WOULD BE A GREAT LEARNING EXPERIENCE FOR THE CHILDREN. I  ALREADY HAVE A RECIPE ON HOW TO DO PLAY DOUGH, BUT MY MANAGER CONFIRMED ONE MORE TIME ALL THE INGREDIENTS: FLOUR, FOOD COLOURING, SALT, OIL AND WATER. I MAKE THE PLAY DOUGH ACTIVITY WITH FOUR MONTESSORI CHILDREN. THE FIRST THING I DID IT WAS TO GET ALL MY MATERIALS READY: SMALL BASIN, LARGE SPOON, FLOUR, SALT, OIL, WATER, PAINT, SHAPE CUTTERS, ROLLING PIN. IN THIS ACTIVITY CHILDREN CAN DEVELOP MOTOR SKILLS -USING PLAY DOUGH HELPS A CHILD PRACTICE USING CERTAIN PHYSICAL SKILLS WITH THE HANDS WHEN THEY MANIPULATE THE DOUGH WITH THEIR FINGERS. CHILDREN CAN PRACTICE SKILLS SUCH AS PINCHING, SQUEEZING OR POKING WHILE THEY  PLAY WITH THE DOUGH. COGNITIVE DEVELOPMENT-USING PLAY DOUGH HELPS A CHILD PRACTICE USING IMAGINATION AND OTHER COGNITIVE ABILITIES SUCH IMITATION, SYMBOLISM AND PROBLEM SOLVING. THIS HELPS THE CHILD LEARN MORE ABOUT HIS ENVIRONMENT AS HE MAKES AND MIMICS EVERYDAY OBJECTS WITH THE PLAY DOUGH. EMOTIONAL DEVELOPMENT-USING PLAY DOUGH MAY HELP A CHILD TO CALM DOWN WHEN FRUSTRATED OR ANGRY. HOLDING AND SQUEEZING THE PLAY DOUGH CAN PRODUCE A CALMING EFFECT ON THE CHILD AND IS USEFUL FOR TEACHING ANGER MANAGEMENT SKILLS. ADDITIONALLY, CHILDREN MAY FEEL MORE COMFORTABLE EXPRESSING THEMSELVES  IN OTHER WAYS WHILE THEIR HANDS ARE BUSY. SOCIAL DEVELOPMENT-USING PLAY DOUGH MAY HELP A CHILD DEVELOP SOCIAL SKILLS AS SHE PLAYS ALONG WITH OTHER CHILDREN WITH THE DOUGH. ADDITIONALLY, MAKING PLAY DOUGH IS AN OPPORTUNITY FOR A CHILD TO PRACTICE COOPERATION AND SHARING WITH A CAREGIVER. PHYSICAL DEVELOPMENT. USING PLAY DOUGH MAY HELP A CHILD TO DEVELOP MOTOR SKILLS NEEDED FOR WRITING AND DRAWING. LANGUAGE DEVELOPMENT. BECAUSE OF THE INTERACTIVE NATURE OF PLAY DOUGH USE, CHILDREN NEED TO LISTEN, UNDERSTAND THE COMMUNICATION OF OTHERS, SPEAK, AND  PRACTICE THEIR ORAL COMMUNICATION SKILLS AS THEY MOLD AND MANIPULATE THEIR PLAY DOUGH CONSTRUCTIONS. SCIENCE UNDERSTANDINGS. THE TACTILE EXPERIENCE OF MANIPULATING PLAY DOUGH HELPS CHILDREN DEVELOP A DEEPER UNDERSTANDING OF HOW MATTER CHANGES (PHYSICS) AND ENCOURAGES THEM TO USE SCIENTIFIC THINKING AS THEY OBSERVE CHANGES, MAKE PREDICTIONS, AND TALK THROUGH DIFFERENCES IN THE MATERIALS THEY ARE USING. MATHEMATICS CONCEPTS. MIXING UP A NEW BATCH OF PLAY DOUGH WITH ADULTS IS ONE WAY IN WHICH PLAY DOUGH ENGAGES CHILDREN IN MATHEMATICAL LEARNING AS THEY MEASURE AND COUNT RECIPE INGREDIENTS. DISCUSSIONS ABOUT SHAPE, RELATIVE SIZE (GREATER THAN, EQUAL TO, OR LESS THAN), HEIGHT, LENGTH, AND WEIGHT PROVIDE ADDITIONAL OPPORTUNITIES FOR CHILDREN TO DEVELOP MATHEMATICAL UNDERSTANDINGS. LITERACY LEARNING. WHEN PAPER AND WRITING UTENSILS ARE ADDED TO THE PLAY DOUGH AREA, CHILDREN CAN MAKE SIGNS, LABELS, AND CREATE STORIES RELATED TO THEIR PLAY EFFORTS. EXPLORING AND THINKING- CHILDREN USED THEIR SENSES, THEIR MINDS AND THEIR BODIES TO FIND OUT ABOUT AND MAKE SENSE OF WHAT THEY SEE. THEY USED THE IMAGINATION TO CREATE NEW SHAPE OR DIFFERENT MONSTERS FROM PLAY DOUGH; THEY  ARE IMITATING IN SPECIAL THE MOTHERS IN THE KITCHEN WHEN ARE COOKING; ARE MAKING GESTURES AS ADULTS ;ARE PLAYING AND TALKING ABOUT THE EXPERIENCE. IDENTITY AND BELONGINGS-CHILDREN BUILD RESPECTFUL RELATIONSHIPS WITH OTHERS; THEY EXPRESS THEIR OWN IDEAS, PREFERENCES AND NEEDS, AND HAVE THESE RESPONDED TO WITH RESPECT AND CONSISTENCY; THEY FEEL THAT THEY HAVE A PLACE AND A RIGHT TO BELONG TO THE GROUP; WELL-BEING-IN THE PLAY ACTIVITY CHILDREN WERE HAPPY AND PLAYFUL; THEY WERE INTERACTING TO EACH OTHER; THE GROUP ACTIVITY MAKE THEM FEEL COMFORTABLE AND CONTENTS. COMMUNICATION-CHILDREN USED A RANGE OF BODY MOVEMENTS, FACIAL EXPRESSIONS, AND EARLY VOCALISATIONS TO SHOW FEELINGS AND SHARE INFORMATION; THEY INTERACT WITH OTHER CHILDREN BY LISTENING, DISCUSSING AND TAKING TURNS IN CONVERSATION; CHILDREN USED LANGUAGE WITH CONFIDENCE AND COMPETENCE FOR GIVING AND RECEIVING INFORMATION, THEY ASKED QUESTIONS AND REQUEST TOO. THROUGH THIS ACTIVITY I FOUND THE CHILDREN HAD GREAT FUN. CHILDREN WERE VERY EXCITED ABOUT THE FACT THAT THEY WERE GOING TO HELP ME MAKE THE PLAY DOUGH. THEY WERE FULL OF ALL DIFFERENT QUESTIONS. OVER ALL I FELT THE ACTIVITY WENT VERY WELL

Aristotle on Gender Essay

The peer discussion held last week had its attention focused on a comparison of Aristotle’s and Plato’s ideas of justice and gender. As previously discussed from our lectures, Plato’s idea of justice was concerned with an internal equality between the members of the classes present within the polis. This focused more on individualism in that one must only be concerned with his/her business and not minding other’s problems. The justice that occurs in their society depends on the class to whom one belongs. However, Aristotle, his student, was more for all-encompassing justice aiming for the ultimate goal of the constitution. Equality, for Aristotle, depends on the constitution in which the society is built upon. For democracy, it promotes equality for those who are equal, but only for those who are equal. Elaborating on this, equality only exists for the majority, who rules in this kind of polis. On the other hand, oligarchy focuses more on the distribution of office, in which there is equality for those who are unequal. (Curtis, 1981) However, this failed to consider the degree of goodness in a citizen. Oligarchs depended more on a wealthy upbringing, giving them superiority over the others who have less riches than them. Democrats was more dependent on free birth, all for equality among every member of the society. Aristotle’s justice was an advocate of excellence over birth. Considering his example of the story of the flutists, Aristotle concluded that justice all ends ups to the contribution of a good citizen to the aim of the society and to the â€Å"end† of state. Aristotle could care less about the social standing of a citizen, instead focusing more on his triumphs instead of what he was born to be. Gender is another topic wherein these two philosophers’ opinions differ. For Plato, equality among women and men existed within the society itself. Women were free to choose what profession they have, provided that they have the proper education to back it up. Aristotle’s idea for gender, however, is a sexist one. He believed that only men were worthy to be citizens, and that was only if he was a holder of office. Women were â€Å"naturally† governed by men, as indicated in his works, specifically identified by the phrase â€Å"mastery of husband over wife†. He gave statements wherein the men were given rights over those of the opposite gender. In spite of their standings as teacher and student, their opinions differ regarding how a society must work in order to achieve peace and harmony within their constitution. However, important points can also be withdrawn from their works, such as the fairer justice referred to in Aristotle’s works, and Plato’s ideas of equality and the manner of governing a society. Not one person is perfect, and we cannot find fault upon one making a mistake that we ourselves may have committed. Group: # 4 – Section: WBYDX.

Have the policy tensions between free trade and environmental Essay

Have the policy tensions between free trade and environmental protection been adequately resolved - Essay Example Conferences have been held around the world to try and resolve these issues. Numerous policies have been implemented with the aim of resolving the persistent conflicts between the two global issues. An adequate resolution of the two elements would be beneficial to the world in attaining global sustainable development.4 The policies that need implementation should balance these aspects especially in underdeveloped and developing nations. For these nations to achieve impressive industrialization levels in the next decade, the tensions between these two aspects need to be resolved adequately. The existing issues There exist different trades which have a direct impact on the environment. The sale of animal products, like ivory, has had a considerable impact on wild life in many African countries. The sale of these products is encouraged by the free trade, provided by the international trade regulations. There has been a growing need to protect animal which provide ivory from poaching. Th e population of rhinos and elephants continues to decline as the years go by. Laws have been passed in many countries banning the sale of ivory. Early in the 1990s, Kenya imposed a ban on ivory trade within her territory. Majority of the ivory illegally acquired in Africa found its way in Asian market through the provisions of free trade5. In many Asian countries, ivory is used in the manufacture of local medicine. The growing trade, which existed, between the African countries and their Asian counterparts was significantly hampered by the regulation. A public auction was done for ivory which had been seized in Asia. The collection gained from the auction was distributed among the countries where the ivory was thought... From the research it can be comprehended that Free trade among different nation continues to be hampered by the efforts of environmentalists to protect the environment. These protection efforts continue to mitigate the growth of free trade especially at the international level. Over the past years, environmental policies have been set up to try and control the impact of free trade on the environment. There has been a proposal by some environmentalists to create â€Å"world environmental organization† to help coordinate international policies concerning the environment. Many environmentalists continue to push for the establishment of such an organization. This has been a source of the many conflict in existence between international free trade and environment protection policies. Conferences have been held around the world to try and resolve these issues. Numerous policies have been implemented with the aim of resolving the persistent conflicts between the two global issues. An adequate resolution of the two elements would be beneficial to the world in attaining global sustainable development. The policies that need implementation should balance these aspects especially in underdeveloped and developing nations. For these nations to achieve impressive industrialization levels in the next decade, the tensions between these two aspects need to be resolved adequately. The resolution of these tensions does not lie in the existing organizations which have been put in place to regulate the two global elements. The concerns of the elements always seem to be contrary to each other.

Racial Prejudice in the film Devil in a Blue Dress compared to Term Paper

Racial Prejudice in the film Devil in a Blue Dress compared to prejudice in today's society - Term Paper Example The relations of blacks and whites, the inequality prevailed in the society is presented in the movie. Corruption over Blacks, segregation, the Black image of the American Dream and the alienation suffered by blacks are portrayed in the movie. The story of the missing white woman who was last found at a black-only club presents the dark faces of race and racism. The movie presents the race-oriented life of the 1940s; racism and segregation were the accepted way of life during that period. In the movie we find that the skin color is not just a background issue, it is rather the core theme of the lives of the people of those times. Race was the first thing people notices. Racial discriminations could destroy marriages, break careers and end lives. The movie brings before the viewers the black life in Los Angeles. The disadvantaged life of the blacks is watched from the perspective of the 1940s and 1960s. This picture can be very much paralleled to the lives of the blacks in the 1990s. The movie is relevant even in the present world. Segregation is not uncommon in the United States in the modern world also. Prejudice and stereotyping is common in almost all societies. Multicultural societies are under the curse of prejudice and discrimination. Considering the United States as an example we can find that prejudice is the most crucial feature of the society. It is nothing but prejudice that has caused discrimination, oppression and tensions among various racial and ethnic classes in the United States. Prejudice results in racial profiling, alienation, housing segregation, dangerous ethnic jokes and various other problems. Prejudice demolishes all types of fellowships. No relationship would abide in the presence of prejudice. Prejudice reflects segregation, and it has completely blocked the progress of the nation. This strange racial prejudice has resulted into an isolated, ill developed and racially segregated society that has encouraged racial mistrust, senseless c onflicts and other discriminations that prevents the society from obtaining true racial equality. Prejudice hinders cooperation and mutual respect and destroys relationships. Prejudice dissolves the good relationship between people of different race, ethnicity and nationality. Racial prejudice and segregation has resulted in systemic inequalities that stand as a barrier to the development (of the whole society) and personal improvement of individuals. Prejudice has contributed for the widening of the socio-economic gap between superior group (whites) and the minorities (blacks). The racism found in the movie Devil in a Blue Dress  is prevalent in the modern society of the United States. There are various practices that humiliate and trouble the negatively privileged blacks and women in America, for example racial profiling. Thousands of complaints from the victims of various ethnic groups have proved that racial profiling is a real happening. Victims of racial profiling are not on ly common people but also famous and rich people, celebrities, sports stars and people from all walks of life. There were cases when respected members of the society, like judges, lawyers, state legislators, and even representatives claimed that they were victims of racial profiling. This discriminatory stopping and checking by the police is disturbing thousands of pedestrians, innocent drivers, and shoppers and other helpless people across the nation. ‘War on Drugs’ as well as ‘War on Terror’

Art History l - Identify the difference in statues. I will upload Essay

Art History l - Identify the difference in statues. I will upload pictures of the 4 - Essay Example The Chinese characters underneath the statue also reiterate this. The garb of people behind the Buddha is that sported by Chinese noblemen of their time. The Indian statue, like those from other regions, also has distinct regional features. He is attended by what seem to be Indian gods, carrying a round distinctly Hindu mace. What is more, the statue seems to be seated atop a throne that is carried by small folk, which shows the Hindu caste system, Buddha being Brahman is carried by those belonging to lower castes, with attendants belonging to his own caste. The Japanese Buddha statue has distinct Japanese facial characteristics, with almond shaped eyes squat nose and high forehead. The attendants of this statue, who seem to be long to the royal class, are dressed elegantly in the Japanese garb, with distinct Japanese styled crowns and ornaments. With Japan being a clear fiefdom, it is no wonder that the Buddha has been shown to be attended by royalty, thus, showing his high stature as per the Japanese

Analysis of the costs and benefits of China`s economic reforms in last Essay

Analysis of the costs and benefits of China`s economic reforms in last decades - Essay Example The early reforms were more definite since they were responses to definite problems and crisis of that period. In the second phase, the reforms were adapted to new set of challenges and opportunities (Naughton, p.107). China has shown a remarkable economic progress after centuries of oppression by the Westerners. Recently the China Daily newspaper has conferred that the nation is an example to all nations who are struggling to stand on their own feet (Callick, 13). In 1991, General Secretary Jiang Zemin that temporary difficulties cannot prevent the Chinese from continuing to develop (Saich, 75). This paper is the best example of analysis of the pros and cons of China’s economic reforms in recent decades. In the early 1990s, China’s approach towards economy resembled any other transitional economies with emphasis on sustaining balanced and efficient financial policies. The principles objectives were to eradicate corruption, promote a developed market economy and maintain fair competition in the domestic market. China’s fiscal policies are mostly complex and have yield varying resulting in different phases of reform. The early reforms were more definite since they were responses to definite problems and crisis of that period. In the second phase, the reforms were adapted to new set of challenges and opportunities. China has shown a remarkable economic progress after centuries of oppression by the Westerners. Recently the China Daily newspaper has conferred that the nation is an example to all nations who are struggling to stand on their own feet. It has been rightly assumed that the conversion of China from state socialism to market economy has generated pervasive corruption. With constant changing of reforms, public official took the opportunity to fulfill their personal ambitions. The factors encouraging corruption became more apparent from the pre-reform era with officials submerged in informal relationships. Market reforms in China have paved the way for growing disparity among different sectors of the society. Since policies now are mostly market based, the former strong relationship between the Communist Party and the Labor has deteriorated. Chinese economy today focuses mainly on urban regions. The transformation phase of China can be educative but only from the perspective of the overall transition

Probation Client Needs Assignment Example | Topics and Well Written Essays - 1500 words

Probation Client Needs - Assignment Example This program’s aims are to reduce the drug use and drug dependency of female inmates on parole and probation. It is a holistic program that also includes skills training as well as family and other types of counseling as well as recreational and social activities (Substance Abuse and Mental Health Services Administration (b), 2013). Another similar program is also in use in California for the men and this one also aims at reducing the recidivism rates among the male inhabitants that have been paroled from Californian correctional facilities (Study evaluates substance abuse in probation, parole admissions (a), 2011). This has also had a positive influence in reducing the rates of return to custody of male inmates especially those on probation and released early on parole (Hinkle, 2008). Another program is the Dallas County Judicial Treatment Center implemented in Dallas Texas, a residential substance abuse program specifically aimed at those on probation. It aims to reduce the prison overcrowding in the Texas correctional system. It not only includes modern therapeutic substance abuse treatments utilizing the 12-step method but also includes life-skills training, drug education as well as counseling (Center for Substance Abuse Treatment. Substance Abuse Treatment for Adults in the Criminal Justice System, 2005). These programs have all in addition to reducing the costs of running prisons and alleviating the overcrowding problem in these facilities, also resulted in better results for the offenders, corrections system and the communities in which they are located. 2. These programs have all got as a major strength the fact they have taken a more holistic view of the problems of offenders with substance abuse histories. They also look at other... This essay discusses the parole and probation clients who go into substance abuse programs have shown improvement in more ways than those who do not go through those programs or those who only undergo custodial sentences. The major improvement has been in the area of personal rehabilitation. Criminal behavior brought on by substance abuse can only be reduced if the root cause of the behavior, the substance abuse, is dealt with as only punishing the offender results in him or her returning to the substance abuse on completion of the sentence. Furthermore, if the other usually connected causes of the behavior and substance abuse, such as lack of a job, lack of job skills, lack of housing and a community where drugs are easily available are not tackled at the same time, the offender actually ends up building tolerance and making the substance abuse problem even more serious. All over the US programs that are addressing these root cause of drug-related criminal behavior are producing bet ter results in the rehabilitation of inmates. In conclusion, a program that looks at the needs of the offenders in a more holistic and realistic way stands a better chance of success. Studies have also shown that offender rehabilitation programs that not only include the right kind of treatment for those with substance abuse issues, coupled with the most appropriate community based programs are the most successful when it comes to enabling the criminal justice system impart both punishment and rehabilitation to those convicted of crimes.

Reflection-Middle East News Essay Example | Topics and Well Written Essays - 500 words

Reflection-Middle East News - Essay Example The author rightly identifies the existence of the jihadist threat as a reason for continued despair. Furthermore, the presence of religious and political extremist in Syria, Iraq, Turkey, and Iran among others remain a huge impediment to realization of peace. The most important aspect ahead of the full stretch of the current year is the unlikelihood to end war in the Middle East. True to this concern, the war in the region has extensively exploded with Syria getting at the edge of collapse. Serious secession of the Muslim extremist group and youth unrest continue to cause tension. The psychology of â€Å"we versus them† has increasingly divert the essence of international intervention.Moreover, the author explicitly projected that it is through foreign intervention, military and diplomatic efforts that would quench the war. Subsequently, this has been strategy since the explosion of the war. Certainly, these raft of measures that been put in place continue to yield frustratin gly failing. Notably, these old strategies have in place since the U.S interventions in early 1990s. As rightly expressed by the author the pressure from the western powers would continue to raise temperatures in already boiling region.In a rare but unlikely situation, these international interventions would yield fruits. However, the author just like any other objective reflection concur that this may not be coming any soon. What has been seen in the ground in increasing tension and efforts to avenge fight.

Changing Roles and Responsibilities of HR Manager in Globalized Essay

Changing Roles and Responsibilities of HR Manager in Globalized Business Environment - Essay Example In order to cope up with such external environmental problems, adoption of globalization has become one of the one of the suitable options for different business organization. However, the proper application of this strategy is not an easy task for the management of the organization as there are a number of different issues related with the handling cross cultural business practices. This expansion of business at international level also enforce the organization to face some critical issues related with its human resource management such as conflicts among its employees, decreased morale and productivity of the employee, lack of proper co-ordination and team work within a culturally diversified team, and so on (Harzing, and Pinnington 2011). In regards to above discussion, the paper aims to find the role of a HR manager in managing and appreciating well diversify workforce render by an organization in existing highly globalized business environment. The paper work is focused on check ing the viability and effectiveness of different HR related perspectives related with cross cultural workforce management in the success and sustainability of the international business of a business organization.... e to liberalization across the world’s economy and increasing usage of advanced information technologies, the international business expansion has become quite preferable strategy undertaken by business organizations for addressing different business related issues. However, adoption of international business expansion strategy has also bring some intensive changes in the human resource related practices and strategies of the organization. Nowadays, the span of HR practices and responsibilities has become quite comprehensive. The main reason behind this trend is the increasing diversity in its workforce (Boone, and Van Den Bosch 1997). When a business organization expands its operations in a new geographical region, it becomes quite essential for them to use the local resources as it helps the management to be acclimatized with new business environment and reduce the total operating cost. In this context, the organization also has to hire human resource from the domestic marke t to undertake a better management and commencement of different business activities. The prime problem faced by the organization in this cross cultural hiring is that the working style, and cultural norms pursued by hired employees from local market is quite different with that pursued by the organization. As there are significant differences between organizational culture and practices followed by the employees, it becomes the prime aspect of HR practices to fill this gap. Due to the differences between what employees do and what the organization wants from them, the overall effectiveness and efficiency of the organization hampers quite intensively. In this regard, it becomes an utmost responsibility of HR department of the organization to manage the internationally diversified work force in

Client Pitch Presentation Essay Example for Free

Client Pitch Presentation Essay Introduction The Coca- Cola Company was incorporated September 5, 1919. The company is the leading nonalcoholic beverage company. Coca-Cola offers over 500 different brands. Coca-Cola â€Å"originated as a soda fountain beverage in 1886 selling for five cents a glass† (The Coca- Cola Company, 2015) in Atlanta, Georgia. Coca-Cola puts its â€Å"â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) {The Coca-Cola Company is the leading and the most popular nonalcoholic beverage (soft drink) company. Coca- Cola connects with its consumers on a level where the consumers feel comfortable with the company. Because the company has been around for so long, many customers knows what the company stands for and continue to remain loyal to the company.} Coca-Cola Brands â€Å"The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks† (Forbes, 2015). {The Coca-Cola company offers its consumers a variety of different beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet Coke, Dasani, Sprite, Fanta, and many more.} Target Market Coca-Cola’s target market includes consumers from all demographics. Men Women Non-Alcoholic beverage drinkers Consumers of ages 10 -60. {Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that can satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there are different brands to meet the needs of those consumers from around the world. The company targets consumers of all ages, but will focus mainly consumers between the ages of 10-60. There are different brands that meet the needs of consumers within  each age group.} Coca-Cola SWOT Analysis Strengths : Quality product, Loyal Customers, Effective Marketing Techniques Weaknesses: Most of the products are carbonated beverages, Many brands innovated are not very popular amongst consumers, Subjected to negative criticism. Opportunities: Create more healthy beverages, Create juices or beverages suitable for toddlers and babies. Threats: Competitors such as Pepsi whom are developing new brands. {Coca-Cola is the most valued company when it comes to the development of nonalcoholic beverages. Because the company has been around for so long and has sought customer feedback when engaging in making changes that relate to the products, Coca-Cola has a loyal customer base. There are some weaknesses that are associated with the company primarily only sales beverages, and there are sometimes negative criticism. There are opportunities for the company to branch out into other areas such as making food products. The threats faced by the company come from competitors.} Goals Objectives To be the leader in the beverage industry.  To make sure that the consumers of Coca-Cola brands are aware of the company and the products that the company offers. Increase the company’s sales and revenue.  To make potential consumers around the world aware of the companies’ products and what they have to offer. {The goals and objectives of Coca-Cola are set into place in order to increase sales and revenue and to make sure that consumers are happy with the products offered by the company. The goals and objectives can be utilized to take the company to another level which will completely set it apart from other companies within the beverage industry.} Customer Loyalty The company will provide its’ consumers with a quality experience when utilizing the products. The Company will build customer loyalty by continuing to be innovative in creating the different brands that fit the needs of their consumers. The company offers its consumers Coke Rewards that allow them to gain savings for the products. {When it comes to customer loyalty, it is important that companies make sure that they maintain the brand image. According to the course text, â€Å"A strong brand community results in a more loyal, committed customer base† (Kotler Keller, 2011). Another way for the company to promote customer loyalty is to make sure that the products are available to the consumers at a reasonable price. It is also important to make sure that the products are easily accessible to consumers in all locations where the products are being sold. By offering opportunities for consumers to save, the company is able to build gain loyal companies because they can see that the company does care about their finances.} Competitors Coca- Cola’s competitors include other companies that produce nonalcoholic beverages, the main one being Pepsico, Inc. Pepsico is the 2nd most popular soft drink company. Like Coca- Cola, this company also have beverages that are offered within a number of restaurants and stores. Nestle is another competitor that offers beverages. Although this company has drinks, it also has some food products that are available to consumers. With Nestle having water as one of its’ brands, it poses competition to Coca-Cola. Branding Strategy Coca-Cola manages its brand by â€Å"constantly striving to improve their products, services, and marketing† (Kotler Keller, 2011). â€Å"Focus on needs of our consumers, customers and franchise partners† (The Coca- Cola Company, 2015) â€Å"Get out into the market and listen, observe and learn† (The Coca- Cola Company, 2015) â€Å"Possess a world view† (The Coca- Cola Company, 2015) â€Å"Focus on execution in the marketplace every day† (The Coca- Cola Company, 2015) â€Å"Be insatiably curious† (The Coca- Cola Company, 2015) Coca-Cola has formed partnerships with restaurants and stores where the company’s products can be offered to consumers. Communications Methods  Advertising- Coca-Cola uses the TV, internet, newspapers, magazines, and other sources to advertise their product. Company Website- Coca-Cola’s company website provides consumers with information about the products that the company offers. The website also allows for the consumers to be involved in the activities that the company  works on in order to have an effect on the environment. Print Ad ~Open up to new possibilities with Coca- Cola! Conclusion Coca-Cola is the leading nonalcoholic beverage producer. The company builds on customer loyalty by keeping their customers involved and informed. The company’s programs and The company’s IMC will allow for the company to reach an even larger customer base which will lead to the continuing of the company’s success. Coca- Cola’s brand image and loyal customers will help in their ability to face the encounters of the company’s competiton. By analyzing the company’s strengths, weaknesses, opportunities, and threats, Coca-Cola will be able to make necessary changes and continue using successful strategies that have allowed them to be the number one soft drink company! References Coca- Cola Company (2015). Mission, Vision, Values. Retrieved February 18, 2015 from http://www.coca-colacompany.com/our-company/mission-vision-values. Forbes (2015). Coca Cola. Retrieved March 7, 2015 from http://www.forbes.com/companies/coca-cola/. Kotler, P., Keller, K. (2011). Marketing Management, 14th Edition. [VitalSource Bookshelf version]. Strategic Management (2015). SWOT Analysis of Coca Cola. Retrieved March 8, 2015 from http://www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html.

Teenage Sleep Deprivation Impact

Teenage Sleep Deprivation Impact Dont you just hate it when youre in the middle of teaching your class to look over and see about half of your students heads down, drooling away during precious learning time? As a student Ive wondered what goes on in students minds that barely receive sleep. Sleep deprivation is a common problem for teenage students ranging from the ages of 13 to 19. Sleep deprivation is defined as a general lack of the necessary amount of sleep that a person needs. An average teen needs approximately 8 to 9 hours of sleep each night for the best academic and physical performance during school hours. Studies show that teens on and average are getting between 6.5 and 7.3 hours of sleep. Teenage students that choose to stay up late on school nights are usually the ones who end up falling asleep in class, and the result is missing an important lesson of the day. This is just one example of the problems a sleep-deprived student could face. This leads to my thesis that sleep deprivation is a serious problem in the teen-aged world, in terms of schools. Behavior problems, Understanding, memory, cognition (the process of thought), motor functions, Alertness are effects sleep deprived teens may undergo. The affects of sleep deprivation on a teenage body can affect the ability to function at school. Studies showed that Sleep deprivation can affect mood/behavior, learning, performance (physically), attention (being focused), and cause health issues.(Teens, Sleep and School).Too little sleep may cause exhaustion or fatigue (an overall feeling of deep tiredness or lack of energy) which can lead deprived student to have mood swings and behavioral problems, such as crying for no reason or losing their temper over small things. It is necessary for teens to get enough sleep on a daily bases in order to function properly during school. Students have to process information given to them by an instructor in order to learn. Lack of sleep may cause a teens mind to be distracted and not focused, causing their grades to decline. According to Dr.Carskadon, a sleep researcher at Brown University Teens with As on their report cards received an hour of more sleep each night and students who had Ds and Fs on their report cards only had two hours less sleep then the students with As.(The Importance of Sleep for Teens Essay | Student Essays Summary). It is very important to get enough sleep in order for a student to be successful academically and perform in class to the best of their ability. A sleepy persons brain works harder but accomplishes less. Sleep can be characterized as food for the brain. According to Jim Horne, PhD, director of the sleep research laboratory at Loughborough University in England, the part of the brain that overworks in the sleep-deprived people normally is one of the most active areas of the brain (Horne). Complex functions involved, verbal fluency, planning, paying attention, dealing with situations such as, group participations, activities, fights and group discussions. Jim Horne also includes, what seems to be happening is that the functional part of the brain appears to be working even harder during compensation because performance shows deterioration (Horne) a sleep-deprived person cannot perform physical and mental tasks as well as a person who is well rested. (Lack of Sleep Takes Toll on Brain Power) James B. Maas is a Professor in Psychology, Education and Communication at Cornell University. Dr. Maas is also one of the nations most sought after corporate speakers. He received his B.A. (Bachelor of Arts) from Williams College and his M.A. (Master of Arts) and Ph.D. from Weill Cornell Medical College. Dr. Maas researches on sleep and performance, as well as on leadership and critical thinking. (Maas) What good does it do to try to educate teen-agers so early in the morning? Dr. Maas asks. You can be giving the most stimulating, interesting lectures to sleep-deprived kids early in the morning or right after lunch, when theyre at their sleepiest, and the overwhelming drive to sleep replaces any chance of alertness, cognition, memory or understanding.(Maas) Dr. Maas supports later start times at school. According to Maas, teenagers face significant challenges in maintaining healthy sleep routines.(Maas) Dr. Maas took matters in to his own hands, He went out and spoke to school regarding how students can perform better if school start times started later in the morning. Deerfield Academy was one of the schools that Dr. Maas spoke at, a preparatory boarding school in Massachusetts which loved his idea of pushing schools start time back. In Sept. 2007, the school administration began to consider his idea of changing the school schedule. In Oct. 2007, the school voted to decide if it was reasonable. 61 to 27 voted in favor of the plan. The old start time of school 7:55 a.m. was now moved to 8:30 a.m. Mr. Warsaw a teacher who taught at Deerfield Academy stated that, Students of first-period classes are more vibrant and discussions now began at the opening bell instead of half-way through the class,(Warsaw).Deerfield Academy decided to mainta in the later start schedule. Delaying school start times is one solution for solving the problem for students who are unable to stay steadily awake in class due to sleep deprivation. (Sleep deprivation-Undermining Teen Health) Sleep deprivation can also affect you out of school. Sleep deprivation can have the same affect behind the wheel as drunk driving. By the time teens reach high school, most would be already driving during the junior and senior year. REM sleep plays roles linked to being drunk which leads to car accidents. Researchers in Australia and New Zealand found that people who drive after being awake for 17 to 19 hours performed worse than those with a (B.A.L.) blood alcohol level of 0.05 percent. There studies also show that 16 to 60 percent of road accidents involve sleep deprivation. In a survey taken by teens reported that more than half has operated a car drowsy. According to the National Highway Safety Traffic Administration more than 100,000 accidents, 40,000 injuries, and 1,500 people are killed in the U.S. every year due to crashes by drivers who are sleepy. A sleep-deprived teen can be characterized as drunken teen, results can also be fatal when driving drowsy. (Sleep deprivation as bad as alcohol impairment). In 2009 Braeshaun Jackson, 19, graduate from Laguna Creek High School was involved in a fatal car incident .He died in a wreck at the intersection of Whitlock Parkway and Shana Way due to driving sleepy.(Ruffin) According to M. Suzanne Stevens, MD (medical Doctor), Assistant Clinical Professor, from the University of Kansas, Sleep is controlled by neurotransmitters, which act on different neurons in the brain. Some, such as serotonin and norephine which keep the brain active while were awake. Adenosine (plays a role in promoting sleep) builds up in our blood while we are awake and breakdown of it causes drowsiness (Stevens). She also includes that there are five stages of sleep and REM (Rapid Eye Movement). During stages 1-4 of sleep, our brain waves become slower and slower until we switch to REM sleep. At that point, our breathing is more rapid and irregular and our eyes move rapidly under our eyelids (Stevens).REM sleep occurs when we are at a stage of being close to falling asleep, it can be characterized as skeletal muscle twitches or a feeling of low-voltage signals. Before you enter REM sleep a feeling of drowsiness occurs. Two characteristics that may be noticeable when REM sleep is taking place are the dilation of pupils and an increase respiratory rate. Sleep deprivation can also negatively impact physiology that is critical for athletic performance. Athletes can suffer from the loss of sleep/sleep deprivation. Impairments include athletes motor functions, and the inability to control all aspects of muscular movement fully. Examples include races such as sprints, as well as hurdles, which depend on a combination of power and striding over hurdles, or sports where the athletes must coordinate movements rapidly such as ball-sports. Another impairment that an athlete can be affected by is ones visual reaction time. Sports is mainly about reaction time and how one reacts to an object such as in the sport of baseball, where the batter has to be able to hit a 80-95 mph ball with success or in hockey where the goaltender has to be able to stop the fast moving puck from getting in the goal. Sleep deprivation also causes delays in an athletes auditory reaction, such as the reaction to a start of a pistol. Auditory reaction is how fast a person can respond by hearing or in sports were teammates are alerted by loud commands, an example would be the loud pistol to signal the start of a race with no delay in reaction time or when a conversation is going on were one out of the 3 person is slowest to respond. Glucose is compared as fuel for our body; it is the primary source of energy for the brain and also influences psychological processes. It is estimated that glucose metabolism will deteriorate in a period of seven to 10 days of limited sleep by as much as 30% to 40%. This condition will impair the ability of the body to properly store the glycogen necessary to provide the body with reserves to use during intense training or competition. (Sleep Deprivation and Sports Performance) Eve Van Cauter, Ph.D. from the University of Chicago Medical School, studied the effects of three different durations of sleep in 12 young men ages 17 to 22. For the first three nights of the study, the men slept eight hours per night; for the next six nights, they slept four hours per night; for the last seven nights, they slept 12 hours per night. Results showed that after four hours of sleep per night (the sleep deprivation period), they metabolized glucose least efficiently. Levels of cortisol (a stress hormone) were also higher during sleep deprivation periods, which have been linked to memory impairment, age-related insulin resistance, and impaired recovery in athletes.(Cauter) Eve Van Cauter also said that, after only one week of sleep restriction, young, healthy males had glucose levels that were no longer normal and showed a rapid deterioration of the bodys functions. (Cauter) This can reduce the body to have the ability to store glucose properly. His results showed that these young healthy males had glucose similar to those found in the elderly. The strongest opposing argument for sleep deprivation is that students should sleep less if its necessary to get more urgent things done such as an important assignment(s) due the next day or being that a final exam/test is going to be given. Stephanie, a high school graduate (2007) was asked, Should I stay up late studying and doing homework or rest?(Yahoo! Answers) on an online website. Questions were asked randomly by an unknown person(s) and opinions were given. Stephanies opinion was that he/she should stay up late, according to Stephanie you learn more before you sleep (Stephanie), she also includes that that was my technique (Stephanie). What she is saying is that, you can always get your sleep back but cannot re-do a failed exam/test/assignment because you decided to go to sleep a little early so the next day you wouldnt arrive to class sleepy. However without the proper amount of sleep trying to study or get work done is not a good idea, eventually youll fall asleep during c lass. This leaves you unprepared to do what is presented and take an F for the day. Sleeping in late will mentally impact you the next morning leaving you, drowsy, constantly yawing, and distracted because eventually youll try to think of ways to stay awake in class. The best suggestion is to study/do home work when your suppose to like student should and not just the night before. The second opposing argument is that some find it easier to sleep later at night and still would not be affected by the loss of sleep. According to a college student Ive always been a night owl.(student) A night owl is characterized as a person who says up late a night like an owl dose. She found it easier not to go to bed at all some nights than to get up early in the morning for class or work. She also includes that It was always easier to stay up late to finish (or start) my work than it was to get up early.(student) However staying up to late will take affect on your body when you least expect it, because your body needs to rest and rebuild for the next day. The third opposing argument is that since school starts early in the morning when students cannot mentally focus on studying, studying at night when drowsiness and missing sleep can be eliminated since the student is already mentally up. This gives them a better chance of being able to remember what was being studied the next day. However trying to cram all kinds of information in your brain in one night is not worth it because the next morning youll just forget. Trying to over work your body will make it even more tired the next day. With that being said students should get the regular amount of sleep each night so the next theyll have less of a hassle of dealing with miscommunications. Sleep deprivation is a serious problem in the teen-aged world. Teens get a bad record for staying up late at night, waking up late for school and falling asleep in class. It is necessary for teens to get enough sleep in order for them to function properly during school hours on a daily basis. The effects sleep deprivation on everybody in general can affect learning, performance (physically), attention (being focused), and cause health issues. By not getting the necessary amount of sleep can impair alertness, attention span, reaction time, awareness of the environment, concentration, Loss of motivation and fixating (stalling) on one thought. Some suggestions that can help prevent sleep deprivation is to, go to bed earlier each night, improve sleeping environment by keeping it dark, turning off the television and using relaxation techniques to help you fall asleep quickly.

Disparity Between Dunce and Genius in Tooles A Confederacy of Dunces E

Disparity Between  Dunce and  Genius in Toole's A Confederacy of Dunces   "When a true genius appears in the world, you may know him by this sign, that the dunces are all in confederacy against him." -Jonathan Swift   Ã‚  In Swift's words, there is a potential for the existence of a genius, indicated by the group of dunces acting in opposition. In A Confederacy of Dunces by John Kennedy Toole, Ignatius J. Reilly plays both parts of the genius and the dunce. As Ignatius plays both parts, the Wheel of Fortuna determines the path of events in his life; although he is not aware of it, Fortuna's spin is also determined by his actions. Just as the wheel is circular, so are the events in his life. Ignatius moves through his own bildingsroman, showing qualities of a genius in his words and qualities of a dunce in his actions at the Night of Joy, Levy Pants, Paradise Vendors, and (to complete the circle) again at the Night of Joy. At the opening of the novel, Ignatius and his mother escape the clutches of the police by entering a nearby bar, the Night of Joy. Ignatius and his mother meet Darlene and the bartender in the sudden visit. As he speaks to Darlene, Ignatius' stories are unimportant but he tells them in an elevated fashion. Although the content may be trivial, Ignatius uses words that make the stories sound significant. For example, in his story about vomiting on his trip in a Greyhound Scenicruiser, he says, "that was the only time I had ever been out of New Orleans in my life. I think that perhaps it was the lack of a center of orientation that might have upset me"(10). Ignatius continues to speak in an educated style to the bartender, even though his message is condescending. Ignatius tells him that, "it is your duty to sile... ... he is labeled a "dunce." He does finally break free from the circles of Fortuna when he runs away to New York with Myrna Minkoff, but his "freedom" is only circumscribed by a new location. The reader is left to believe that Ignatius will create more circles and spins in New York. In Confederacy of Dunces, Toole emphasizes the disparity between the "bodily" dunce and the "intellectual" genius to underscore the impossibility of separating the mental and physical capacities of his characters. Works Cited and Consulted Clark, William Bedford. "All Toole's Children: A Reading of A Confederacy of Dunces." Essays in Literature 14.2 (1987): 269-280. McNeil, David. "A Confederacy of Dunces as Reverse Satire: The American Subgenre." Mississippi Quarterly 38.1 (1984-1985): 33-47. Toole, John Kennedy. A Confederacy of Dunces. Grove Weidenfeld: New York, 1980.

Kenneth Baranagh?s ?Henry V? :: essays research papers

Kenneth Baranagh’s â€Å"Henry V† Kenneth Branagh’s â€Å"Henry V† was a confusing fast paced movie modeled after William Shakespeare’s â€Å"Henry V.† Shakespeare’s writings enveloped one’s senses captivating their attention urging them to read on. Branagh’s version dragged the viewer on to the next scene without having a complete understanding of what was occurring in the movie.   Ã‚  Ã‚  Ã‚  Ã‚  The movie centered on the war between the English and the French. The French believed they would have no problem dominating over the English. King Henry (Kenneth Branagh), the leader of the English, is mocked and not taken seriously due to his past. Even more so the king now has something to prove. Hal Hinson hit it right on the nose when he said, â€Å"Harry is straight-faced and devout and determined, a man with something to prove.† The movie does show the power of speech as Henry encourages his troops leading them to victory at the Battle of Agincourt, which I enjoyed very much.  Ã‚  Ã‚  Ã‚  Ã‚   Much of the spoken text was difficult to understand either because the actors were speaking to quickly, or because the music got in the way. I agree with Robert Ebert when he described the same problem I encountered as, â€Å"distractingly intrusive music, which only gets in the way of the words.† The narrator did however help a little with the confusion. The characters in this movie were easily confused due to the fact that so many of them look alike. With so many characters in this play one would hope they would be easily distinguished. The exception to this being King Henry played by Kenneth Branagh. 2 Branagh did a wonderful job representing King Henry V. Many of Henry’s monologues are expressed extremely well. The two best being the two most famous, the monologue that got his enemies to surrender as he painted such a horrific picture of war, and the monologue he spoke to his troops for inspiration on St. Crispian’s Day. I enjoyed the last scene of the movie where Henry is shown wooing the princess of France, Kate, and think it was a great ending. I believe it was a touching scene with a little humor added because of the language and culture barriers between the two.

Socrates :: Papers

Socrates Who is Socrates? Socrates was a Greek philosopher. He was the best of his time (400's BC), and is considered one of the wisest people of all times. Also, he was the first of three of the greatest teachers of ancient Greece. He was born and died in Athens. He was a short philosopher, who wore only a white robe at all times and all seasons. Socrates wasn’t interested in money nor fame. He wrote no books and most the information known about him comes from his students: Plato and Xenophon. He lived and based his teachings on principles and morals. He is well known for viewing philosophy as a pursuit of proper and for saying that philosophy was necessary to all men. He is also known for introducing two new methods: the Socratic Method and Socratic Irony. His philosophy and teachings have affected today’s way of thinking and contemporary philosophy in many ways Early Life Socrates lived thousands of years ago. There are no true records saying when he was really born, but Diogenes Laertius said, in his citation of Apollodrus’ Chronology, that Socrates was born in the fourth year of the 77th Olympiad and on the sixth day of the month called Thargelion.1 Plato said that he died at the age of 70 in 399, therefore being born on 469 BC (just ten years after the death of Confucius). He was the son of a sculptor named Sophroniscus, and a midwife named Phaenarete. There is not a lot of information about Socrates’ education. Plurach wrote that a fortuneteller once told his father to let Socrates do whatever he wanted, ‘allow him free play without forcing anything on him’.2 He made sure he got the appropriate elementary education. He was taught literature, music, gymnastics, and sculpture.3 Later, Socrates became interested in Geometry, the language and dialectics of the Sophists, the speculations of the Ionian Philosophers, and the general culture of Athens. In the Parmenides, Socrates, when he was very young, went to hear Zeno read a treatise and talks with him and Parmenides. Plato wrote that Socrates mentioned seeing Parmenides use the question-answer method (which he later used himself). In the writing the Meno, Socrates says that Meno was his teacher, in the words of the writer, he said that Meno was as bad a teacher to him as Gorgias was to Meno.

Anthem †Ayn Rand Essay

In the book Anthem, Equality 7-2521 (Equality) lived in a society where everyone was equal and treated with disrespect. The society had no tolerance for being different and having their own opinion and ideas. People couldn’t even pursue the career they dreamed of having. They were punished for disobeying any of these â€Å"rules†. Despite Equality’s strict society, his motivations in conducting his experiments are finding individuality, starting a new revolution, finding freedom, and trying to become a scholar. Equality’s inspiration, will, and determination lead him to spark a new revolution. After Equality found the black hole, he kept habitually going back to it, to discover new things and gain intelligence. He was finding more about himself and discovering that everyone was not the same and not everyone has the same talents in life. Even though it was against the government’s expectations about everyone being equal, Equality was happy to break the law, so he could learn more. Equality says, â€Å"And yet there is no shame in us and no regret. We say to ourselves that we are a wretch and a traitor. But we feel no burden upon our spirit and no burden upon our spirit and no fear in our heart.† (Rand 37) Equality was curious. He wanted to find out about the unknown. By showing his invention, he would spark a new revolution of light. He would inspire people to create and learn. True joy comes from what a man can do with inspiration, desire, will, to better people, and while doing that Equality learns that it will allow him to achieve more in society. Equality wanted to accomplish something by himself and prove that not everyone meets the expectations of their job. In other words that’s saying that just because you come from a poor family, doesn’t mean you’re going to be poor when you become an adult. Anyone can achieve what they set their mind to, and Equality made up his mind, he wanted to be different and he wasn’t going to give up. When Equality discovered his invention he wanted to prove the scholars wrong and to prove to them that not everything had been discovered. Equality says, â€Å"The Council of Scholars has said that we all know the things which exist and therefore the things which are not known by all do not exist. But we think that the Council of Scholars is blind. The secrets of this earth are not for all men to see, but only for those who will seek them. We know, for we have found a secret unknown to all our  brothers.† (Rand, 52) He just wanted to prove that he was smart enough to be a scholar. His invention proved that anyone can do great things and his brother’s look up to him. Equality only knows what he is capable of not â€Å"we†. Throughout the process of his invention, going to the Palace of Corrective Detention, going before the Council of Scholars, and running away, Equality has found his individuality. After he ran away, and found his new house, he came across the word â€Å"I† in the manuscripts, and he has started a new way of living. Equality says, â€Å"Then I called the Golden One, and I told her what I had read and what I learned. She looked at me and the first words she spoke were: â€Å"I love you.†Ã¢â‚¬ (Rand, 98) Equality is determined, strong, motivated, and won’t let anyone bring him down. â€Å"Then, tonight, we knew that we must escape. For tomorrow the World Council of Scholars is to meet in our city.† (Rand, 66), say’s Equality. Equality has realized how different he is than others. He is smarter than the Council and the Scholars. He knows now he can teach others about electricity. He can help people find individuality and help them find out how they’re unique. Joy comes from his heart because he has never done anything on his own and now he can achieve more expectations that just any street sweeper. Throughout the book, Equality goes against the government because he is searching for freedom. In the book, Equality talks about wanting to see himself but that is against the law, when he runs away, he finally seems himself. Equality wants to see his own image because, his entire life he has never seen it, and he has only seen the faces of his brothers. Equality sees his own face for the first time and says, â€Å"We sat still and we held our breath. For our face and our body were beautiful. Our face was not like the faces of our brothers, for we felt no pity when looking upon it. Our body was not like the bodies of our brothers, for our limbs were straight and thin and hard and strong. And we thought that we could trust this being who looked upon us from the stream, and that we had nothing to fear with this being.† (Rand, 80) Now that he is thinking for himself he wants to know more about himself. He never received the chance to find out what kind of person he was when he was young, so now that he is older he wants to know more about himself. He falls in love with Liberty the first time he sees her, and in their society they’re not supposed to take notice of the opposite gender.  Equality whispers, â€Å"For men are forbidden to take notice of women, and women are forbidden to take notice of men. But we think of one among women, they whose name is Liberty, and we think of no others.† (Rand, 38) When Equality and Liberty both run away they can finally be together, and start their family. Equality wanted Liberty, so he found a way, and got her. When Equality finally finds freedom, on the first day in the forest, he says, â€Å"We awake when a ray of sunlight fell across our face. We wanted to leap to our feet, as we have had to leap every morning of our life, but we remembered suddenly that no bell had rung and that there was no bell to ring anywhere. We lay on our back, we threw our arms out, and we looked up at the sky. The leaves had edges of silver that trembled and rippled like a river of green and fire flowing high above us.† (Rand, 78) Equality was free. In conclusion, Equality’s self-determination and perseverance allowed him to conduct his experiments without anyone telling him otherwise. Even though he had tough obstacles to climb over to have his invention, he didn’t let anything stop him. The Council of Scholars was his biggest challenge with his experiment and he overcame them. The biggest part of Equality conducting experiments was finding individuality within himself. He knew that people should not be treated the exact same and everyone had a mind of their own. Equality’s self-respect and determination paved the way to a life of his own.

Cartel Theory of Oligopoly Essay

A cartel is defined as a group of firms that gets together to make output and price decisions. The conditions that give rise to an oligopolistic market are also conducive to the formation of a cartel; in particular, cartels tend to arise in markets where there are few firms and each firm has a significant share of the market. In the U.S., cartels are illegal; however, internationally, there are no restrictions on cartel formation. The organization of petroleum-exporting countries (OPEC) is perhaps the best-known example of an international cartel; OPEC members meet regularly to decide how much oil each member of the cartel will be allowed to produce. Oligopolistic firms join a cartel to increase their market power, and members work together to determine jointly the level of output that each member will produce and/or the price that each member will charge. By working together, the cartel members are able to behave like a monopolist. For example, if each firm in an oligopoly sells an undifferentiated product like oil, the demand curve that each firm faces will be horizontal at the market price. If, however, the oil-producing firms form a cartel like OPEC to determine their output and price, they will jointly face a downward-sloping market demand curve, just like a monopolist. In fact, the cartel’s profit-maximizing decision is the same as that of a monopolist, as Figure 1 reveals. The cartel members choose their combined output at the level where their combined marginal revenue equals their combined marginal cost. The cartel price is determined by market demand curve at the level of output chosen by the cartel. The cartel’s profits are equal to the area of the rectangular box labeled abcd in Figure 1 . Note that a cartel, like a monopolist, will choose to produce less output and charge a higher price than would be found in a perfectly competitive market. Once established, cartels are difficult to maintain. The problem is that cartel members will be tempted to cheat on their agreement to limit production. By producing more output than it has agreed to produce, a cartel member can increase its share of the cartel’s profits. Hence, there is a built-in incentive for each cartel member to cheat. Of course, if all members cheated, the cartel would cease to earn monopoly profits, and there would no longer be any incentive for firms to remain in the cartel. The cheating problem has plagued the OPEC cartel as well as other cartels and perhaps explains why so few cartels exist.

Alarming Literacy Concerns in US

Learning to read is like learning to drive a car. You take lessons and learn the mechanics of driving and rules of driving. Why do people put a major emphasis on learning to drive and such a minute one on learning to read? Illiteracy is growing at an alarming rate not only in the USA, but all over the globe. Illiteracy continues to be a critical problem, demanding enormous resources from local, state, and federal taxes. These resources should be spent more wisely so that we can cut back on some of our National Debt. Why does America have a reading problem? We are the most affluent and technologically advanced of all the industrial nations on earth. We have free public education for everyone to use, more money and resources dedicated to educating our children than any other nation on earth. According to the National Adult Literacy Survey, 42 million adult Americans cannot read; 50 million can recognize so few printed words they are limited to a 4th or 5th grade reading level; one out of every four teenagers drops out of high school, and those who graduate, one out of every four has the equivalent or less of an eighth grade education. The number of functional illiterate adults increases by an alarming two million people a year. If a child is not taught proper reading and meaning techniques before they pass the fourth grade they will be suppressed and forced to take some remedial course to help them cope with not being at the same level as the other children. There is an answer why children cannot read but it is a hard fact for many people in the education field to swallow. It requires these professionals, who have been engaged in a form of education malpractice for many years, to admit that the methods of teaching reading they have been teaching since the beginning have been all wrong. The method that most teachers teach is that children should memorize or guess at words by looking at pictures or have clues given to them. Learning this way is supposed to be more fun and meaningful, but apparently with the high rate of illiterate children is due impart to this method of teaching. Teaching children to read should be the most important objective educators have. Learning to read is a prerequisite for everything else in life that one will encounter. The English language contains about a half million words, but on average only 300 words make up people s everyday vocabulary. Where do the other 499,700 or more words go? Whether you know it or not, you are carrying the weight of all the illiterate people in the USA on your back. It has been approximated that the yearly cost in welfare unemployment compensation due to illiteracy is six billion dollars. Literacy Volunteers of America state, an additional 237 billion dollars a year in unrealized earnings is forfeited by persons who lack basic reading skills. Family involvement is a major key in unlocking a child's learning ability. If a child is read to on a regular basis, they will be ahead of the game before they start their long journey to read. With how technological our world is becoming, it is important that families place an extreme value on knowing their children can read fluently and understand what they have read. After parents do as much as they can to help their children get ahead start, the teachers can teach the rules of reading to our children. If we as a nation let this illiteracy problem keep going at the rate that its going now, there will not be anything left for future generations. Everyone will not be able to read or talk fluently. All of the manufacturing would halt because no one could read directions to build anything and the nation would be in total chaos. So do your part and help a child learn to read.

Effect of extracurricular activities on the gpa

An example of this would be a varsity player who has training in the afternoon till evening, then goes home with the notion that he still has to do an immense amount of paper work due the following morning. Furthermore, Roland, a professional writer, graduate of B. S. En may also pull his grades down if he becomes too engrossed [Emphasis mine] with other activities. This all boils down to the fact that poor time management will be the main downfall of an individual's academic performance. At this point, the question to ask is what's in it for one's character formation? Well, the experts have some points on this matter. First, McNealy summarizes that these activities actually are conducive to facilitate effective communication [Emphasis mine] (Francisco) because an individual is put in a situation wherein interaction is a just.To illustrate this point, there is no such thing as a theatre actor who cannot communicate with his fellow actors, much more to the audience. He cannot be calle d one if he does not exemplify this trait. Second, confidence [Emphasis mine] is also attained through the process of the venture (Francisco) Nominal 3 for the same reason that one is put in this situation wherein bravery must be exercised with the help of this so called confidence. Again to compare it with an actor, one must be able to deliver his lines with absolutely no evidence of fear while he is carrying the weight of a performance.These two points presented are further strengthened by † [a] 2001 survey of more than 50,000 high school students in Minnesota published in March 2003 issue of the Journal of School Health found that those who participated in extracurricular activities had higher [Emphasis mine] levels of social, emotional, and healthy behavior than students who did not participate (Francisco). † Altogether these findings indicate that confidence and communication skills, two of the many, are integral to building one's character through extracurricular a ctivities as backed up by the prior evidence that are found inFranciscans research. On the other hand, there are also a few drawbacks or cons when it comes to character formation when one considers other miscellaneous influences. One would be the parents' influence wherein they'd force an individual to learn this certain activity but that task isn't to his liking, thus, all the more he is stressed [Emphasis mine] out (Roland). According to Frederick's, another drawback would be the unavoidable internal influences that one may encounter such as malicious authorities and peers who will force him to do harmful vices and delinquent actions (Francisco).What's more is that the people who are participating in the extracurricular activity may actually be the one bringing themselves down for neglect of their other obligations like family, friends, etc. Without a doubt it would be disastrous if they were to treat their extra undertakings as their own vices. Finally, these findings would certa inly be mainly dependent in the kind of educational context one is in. In conclusion, after all the facts have been presented, it all depends on an individual's choice whether or not he chooses to Join and bestow upon himself the benefits and pay a price or stay free with little or no improvement.

Anlysis of the Nike Company Essay Example | Topics and Well Written Essays - 750 words

Anlysis of the Nike Company - Essay Example 14). Economic factors that affect the industry are general economic conditions, anti-dumping duties, restrictions on the transfer of currency, the annual renewal of NTR with Vietnam, availability of import quotas and currency exchange rate fluctuations (NIKE, Inc. 13-14). On the sociological front, athletic footwear and apparel are consumer products and the relative popularity of various sports and fitness activities and changing design trends affect the demand for such products (NIKE, Inc. 11). On the technological front, although design and aesthetics appear to be the most important factor for consumer acceptance of athletic footwear, apparel, and equipment, technical innovation in the design of such products to reduce injury, enhance athletic performance and maximize comfort is also essential to commercial success. Research and development plays a key role in technical innovation (NIKE, Inc. 12). Lastly, factors in the legal and ecological environment that could affect the athleti c footwear, apparel, and equipment industry are non-compliance of environmental, health and safety standards or applicable local law by contractors. This could harm the organization's reputation and have an adverse effect on sales (NIKE, Inc. 12). To the athletic footwear, apparel, and equipment industry, trademark is perhaps the important aspect in the legal environment. Having distinctive marks that are readily identifiable is an important factor in creating a market for goods, in identifying the firm, in distinguishing a firm's goods from those of others, in building a brand, and in a firm's competitive position (NIKE, Inc. 13-14). The intensity of competition is high. The athletic footwear, apparel and equipment industry is keenly competitive in the United States and on a worldwide basis. International players comprise of athletic and leisure shoe companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure shoes, apparel and equipment (NIKE, Inc. 7). Competition also exists for the production capacity of independent manufacturers and for import quota capacity. The industry's product offerings, technologies, marketing expenditures (including advertising and endorsements), pricing, costs of production, and customer service are aspects of intense competition (NIKE, Inc. 11). The bargaining power of suppliers is medium. Suppliers mainly include contract manufacturers and professional athletes and sports teams and leagues to evaluate and promote the products of a firm, and to establish the authenticity of a firm's products wit h consumers (NIKE, Inc. 12). The bargaining power of professional athletes and sports teams and leagues is high. The endorsements of professional athletes and sports teams and leagues such as Tigerwoods, Ronaldo and Michael Jordan (Nike, Inc. online) is important to the marketing and branding of a firm's products. The high bargaining power of professional athletics and sports teams and leagues is mitigated by the low bargaining power of contract manufacturers. Compared to the athletic footwear and apparel industry dominated by a few large organizations such as Nike and Reebok1, there are hundreds of contract manufacturers (NIKE, Inc. 12; Rankine and Ferris 4-5). Besides, the shoes and apparel produced by contract manufacturers are commodities. It is the brand name of the organization that designs, markets, and sells the products that makes the product

Compare the Funerary Mask of Tutankhamen and that of Lord Pakal Essay

Compare the Funerary Mask of Tutankhamen and that of Lord Pakal - Essay Example The mask depicts a face of a young and good-looking man. It has been acknowledged that the mask has little to do with actual facial expressions of the king (Renfrew 164). It is a perfect mask of a perfect face. This perfection is achieved through proportionality and, of course, materials used. The eyes are highlighted with the help of lapis lazuli and there are two symbols of the king’s power (cobra and vulture) on the mask. Admittedly, the mask reveals the power, wealth and glory of the king. More importantly, the mask stands for the divine nature of the pharaoh. According to Ancient Egyptians’ beliefs, pharaohs stopped their earthly existence and turned into gods. Gold was the symbol of this transformation. Therefore, after his death, Tutankhamen was no longer a mortal but became a god and the mask depicted the divine features of the deceased. The major purpose of the mask was to stress the divine nature of the diseased or rather his transformation into a deity. As far as Lord Pakal is concerned, he was buried in 683 CE (Carrasco 113). Unlike Tutankhamen’s funeral mask, Lord Pakal’s funerary mask is not made of gold. It is primarily made of jade with the use of albite, conch shell, veined quartz, stucco and obsidian. The mask is a mosaic of perfectly fitted stones. Just like the mask of the Egyptian king, the mask of Lord Pakal can be regarded as quite a schematic representation of the great warrior’s face. More so, the prolonged nose (that starts on the forehead) can hardly be a facial feature of the Mayan king. Again, the mask is not aimed at depicting the actual man but rather the king who transformed into a deity after his death. Precious materials are used to reveal the divine nature of the king. More so, the mask was a symbol of transition from life to death and back as it was a symbol of eternity (Sharer 453). Notably, the elaborate mosaic could also embody another important belief of the Mayas. The people of Mesopotamia believed in

Macroeconomics (inflation) Essay Example | Topics and Well Written Essays - 1500 words

Macroeconomics (inflation) - Essay Example The inference is not necessarily correct: other explanations are equally logical and sufficiently important to be worth serious consideration. Many countries might experience inflation at the same time without international transmission of inflationary forces because they respond in the same way to common causes (Wickens 54). All countries have undergone long-period institutional and structural changes which, although not in themselves inflationary, have made them more vulnerable to inflation. One of these changes is a widespread increase in the resistance to reductions of nominal prices and wages. Another is the growing role of the public sector in most national economies, a development that may increase the vulnerability to inflation in a number of different ways, which are discussed in the appendix to this paper. Another possible cause of a decrease in the dispersion of rates of change in consumer prices and other comprehensive price indexes, such as gross national product deflato rs, is a convergence in the rates of productivity growth of different countries. These comprehensive price indexes tend to diverge from the corresponding national indexes of wholesale prices in degrees related to the growth in a country's productivity. If changes in national wholesale prices continue to be tied together, a convergence of national rates of productivity growth would cause a convergence of changes in their consumer price indexes and GNP deflators (Wickens 51). Gali (2008) underlines that monetary changes may directly release inflationary forces. In the monetary field, the development and expansion of the Eurocurrency market, even if it has not greatly increased the supply of what one chooses to call "money," has increased the supply of liquidity or reduced the demand for it. Similarly, the establishment of special drawing rights has provided a non-national addition to the international reserve assets of the recipient countries without increasing the liabilities of other countries. Other explanations of a decrease in dispersion of inflation rates are also possible. For example, inflation rates may have been generated in many countries at the same time merely because cyclical expansion in a number of important countries coincided to an unusual degree (Gali 77). Although the probability that such similarity of movement in several large countries occurred by sheer coincidence may not be high, it is not so low as to be negligible; such synchron ization has occurred at times in the past when the world economy is widely regarded as having been less integrated than it is now, and it occurred then to a greater extent than in some subsequent periods, as is indicated by the evidence cited in the appendix (Gali 72). As national inflation rates may converge without increased international transmission through market forces, so may such transmission increase without making inflation rates converge. Indeed, an increase in such transmission may even increase the dispersion of some measures of inflation. This may be more than a possibility with regard to dispersion of consumer price in

Reality TV Influence on the Audience Essay Example | Topics and Well Written Essays - 1250 words

Reality TV Influence on the Audience - Essay Example As the discussion stresses  during the initial years of the twenty first century, viewers watched reality TV to observe people’s lives, watch them argue, fight, eat bizarre things and reveal personal details of their lives. These reality shows were humored and harmless. But with time, the essence of reality TV has changed. People now participate in reality shows to contest against each other in order to win some prize or gain popularity. This reflects increased competitiveness and materialism prevailing in the society.  This research declares that  as television drama became more violent and sexually explicit, reality TV evolved as a more meaningful genre of TV shows that present viewers with more competitive and bitter versions closer to reality. Psychologists present interesting explanation as to why reality shows are very popular. One of the primary reasons is that viewers can identify themselves with the participants who are initially ordinary people and then become famous. Secondly, they enjoy the competitive nature of such shows since there are always winners and losers.  Reality TV is taking over regular TV and is polluting people’s mind. Violence, distorted pictures of reality, language and stunts are marking a lot of reality TV. These shows are very entertaining but many professionals are expressing concerns over the harmful implications. They point out that negative impacts of reality TV are higher for children and teenagers than adults.

Childrens products Essay Example | Topics and Well Written Essays - 3000 words

Childrens products - Essay Example It is for this reason that 8% teenagers of the United States have some portion of their money invested in futures and stocks (Lindstorm, 2004). Almost 20% have their personal checking accounts and 70% love using a credit card if the parents allow it (Lindstorm, 2004). It is hard to argue that global kids segment does not exist when this generation spends over $150 billion a year. And that is not it, they also control another $150 billion through influencing what their parents are buying for them. Martin Lindstorm writes in Brainchild that the money which the new generation is spending is unprecedented, which is why every marketing director needs to allot money for this niche (Sudworth, Cray and Russel, 2007). The 21st century is full of information overload. The new generation is being fed a steady diet of information 24 seven. This information is changing the way they perceive the world and shaping their behavior. The global kids segment is the product of technological advancements. They use mouse, computer screens, smart phones, tablets and other gadgets to see the world. Toddlers now understand icons before they can even start to read. Smart phone manufacturers and app developers specifically target their marketing strategies to toddlers. They can play with the smart phone, listen to the funny sounds but they do not know that the icons and marketing tactics are targeting their subconscious and effecting their decision-making behaviors. The new generation thinks in terms of megabytes and screen resolutions the same way the previous generation used to think in terms of memorizing football scores and doing wheelies on bicycles (Lindstorm, 2004). If the marketing directors need to target global kids’ segment they need to think the way this generation thinks. They need to understand that the new generation is very different from the older generation because they have no hindrances in fully embracing the digital media. Electronic media has

An interview with a Safety Manager Essay Example | Topics and Well Written Essays - 1250 words

An interview with a Safety Manager - Essay Example fety and Health Policy statement should set forth the purpose and philosophy of the company, delineate the program’s goal and assign responsibility for all company personnel (Reese, 2003). Once the policy is set, responsibility to implement and supervise the same should be assigned to an individual. This in no way should relieve management from its commitment or the supervisors and employees from their responsibilities to enforce and adhere to the company’s health and safety requirements. Discipline is an integral part of implementing safety measures in a company. Employees should be strictly overseen as complying with these measures and failure of this will result in failure of the entire health and safety effort. Some companies take a further step in their discipline policy resulting in time off without pay for limited days followed by dismissal on the next offense (Reese, 2003). The first line supervisor is effectively the key to good occupational safety and health efforts. The supervisors should be held responsible for their safety performance as well as the performance of their crews. One of the most effective methods of implementing safety measures is through motivation to work in a safe manner. Data indicate that 85 to 90 percent of accident causes are likely the result of unsafe behavior. The aim should be to provide an environment where employers are induced to motivate themselves as well as their employees. Delegating more responsibilities to employees boost morale, inspiration to account one’s own behavior at the workplace, peer pressure, incentives and rewards when least expected, etc. are some methods of motivation (Reese, 2003). The Occupational Safety and Health Act have brought a restructuring of programs and activities relating to safeguarding the health of the worker. OSHA requires employers to protect their employees from workplace hazards such as machines, procedures at the workplace and harmful substances. Companies encourage employees

Business Improvement Essay Example | Topics and Well Written Essays - 3000 words

Business Improvement - Essay Example The nature of supply chain may vary across industries and products. The supply chain network is highly engineered as it exploits economies of scale, JIT, outsourcing, strategic inventory. With the use of advanced technology in supply chain, this paper will discuss how â€Å"the quality of a firms supply chain performance can mean the difference between business prosperity and failure† (Gattorna, 1998). Logistics is a practice to determine how to move people and materials most efficient between the source and the destination. Chain is used to describe the various companies connected loosely, connected for the most efficient economical delivery of a product (Aghazadeh, 2004). Information about products and services can easily be linked which facilitates the supply chain management. Chalasani & Sounderpandian (2004) describe supply chain as a network of collaborating partners who collectively engage in activities such as procurement and transformation of materials into products, and distribution of products to customers. The figure below describes the collaboration between the suppliers, manufacturers, distributors and the customer in a supply chain management system (SCM). Kaufman describes supply chain management as to †¦ â€Å"remove communication barriers and eliminate redundancies through coordinating, monitoring and controlling processes† (Kaufman cited by Power, 2005). Zeng et al cite Lee (Table 1), who points out that supply chain integration constitutes the following three dimensions: information integration, coordination, and organizational linkage. The supply chain concept originated in the textile industry with the quick response program and then to efficient consumer response in the grocery industry. In the 1990s as competition increased, companies became specialized, they started searching for suppliers who could provide low cost quality

Library System Essay Example for Free

Library System Essay This chapter deals with the review of Literatures and Studies. It also presents the synthesis of the review and its relevance to the present study. Related Literature AMA student Kariz Reinalyn B. Galano (et. al. Don Ricardo C. Lazaro, Rozmaigne Ann L. Sebastian, Kevin Patrick E. Viesca) (2012) cited in their approved thesis proposal at present ACLC has three hundred sixty five students enrolled. The institution is currently using a manual system in their Library and has weak security. Students can borrow books but need to return it within 5 school days. There is no proper monitoring on books being returned. There are no penalties imposed to the students as well. The only way the librarian will find out if there are still pending books not returned is during the end of semester at the inventory period. The librarian then will not sign the clearance of the students who failed to return the books. Another problem is the list of inventory of books. The students need to go and ask for the librarian’s assistance in order for them to search for the books. Karen Foss (2010), Library Director of the Catawba County Library System in Newton, North Carolina has expressed that it is difficult to find materials to help new public library managers cultivate their professional development. Most of the research and writings on library management have focused on academic libraries and only recently has there been more interest in the administration of public libraries. The skill and style of public library managers – the directors, branch managers, and department and service managers who are leading these institutions – strongly affects the culture of a public library. Library staff looks to these managers to help them navigate through the rapid changes that are occurring in public libraries as these changes in technology, roles, and user expectations strongly alter their daily routines of public service. Contemporary library managers need a wider array of skills and attributes than their earlier and more traditional counterparts and will need to seek continual professional development to remain effective as public libraries transition into the twenty-first century. These managers will also need to distinguish between management and leadership skills and learn to identify and mentor leaders within their staff who can assist in the transition. According to Alvin javelosa (2011) library is a collection of books, resources, and services, and the structure in which it is housed; it is organized for use and maintained by a public body, an institution, or a private individual. The term library has itself acquired a secondary meaning: a collection of useful material for common use, and in this sense is used in fields such as computer science, mathematics, statistics, electronics and biology. this study will help the library personnel or the librarian in monitoring the books accurately. Further, the use of cataloguing will be made easier through an advance system provided by this study. The librarian is encountering problems in doing transactions like borrowing books, checking the availability of books, returning and accessioning of books because all the transactions are being done manually. The process is time consuming. This proposed system will provide their library a computerized system making it more organized and easy to access. The advantage of this study is to make their current system more effective and efficient. This computerized library system is a transaction processing system (TPS) that will provide a convenient cataloguing, inventory, monitoring, accessioning, borrowing, returning, security and retrieving of records. html) According to Mohd Fairuz Anwar Bin Mahadi (2005), The Library management system will store all the books and members information that consist book number, book title, author name and racks to the system database. The system also provides search function to help students find the book by number of book. Search functions will search through the books database to look for the book and view where the book is situated. For the administrator user, only librarians have access to view or edit data from the system databases. Administrator user will handle administrative functions such create new LMS user account and decide the number of days allowed for the borrowed books. User needs to enter correct password and user id before user can access this function. From here, user can add, delete or update the book and borrower database. (http://library. utem. edu. my/index2. php? option=com_docmantask=doc_viewgid=3761Itemid=208) According to Donna M. Salinas (2010) Library is the best place in the school where the students review and study. It is the place where students study so our group aims to improve the manual operation of the library system. We thought of something that makes the time of students and library personnel decreases for searching and borrowing of books. (http://www. scribd. com/doc/56632694/library-system) Related Studies: According to Shelagh (2001) Fisher library management system is becoming marginalized in the context of ICT developments currently taking place within the library sector because suppliers have failed to keep up with such developments, or have been more concerned with keeping up with the changes in the core functions. The aim of this research, therefore, was to determine the feasibility of developing and disseminating a model system specification which could be used to assist and guide libraries in the procurement of library management systems. The premise was that if a core set of requirements for library management systems, as articulated by purchasing libraries, could be identified, it followed that it would be feasible to develop a model specification or ‘toolkit’ on which procuring libraries could draw. Identification of a potential core set of requirements could be identified primarily by undertaking analyses of  specifications produced by libraries for the tendering process in acquiring a library management system. Thus forty-one specifications were collected from libraries which had recently acquired a library management system, and these were subjected to various levels of analysis. The results are reported in Section 4. Secondly, it was decided that as library system suppliers were in receipt of large numbers of specifications produced by procuring library authorities they were in a strong position to comment on the feasibility, and desirability, of developing a model specification. Thus, a survey of UK system suppliers was undertaken to determine the collective view of suppliers on the role, content, quality and usefulness of the specification as a procurement tool. The results of the survey are reported in Section 5. A detailed account of the methods used in this Study is provided in Section 3. The next section (Section 2) provides a review of the literature on the role and content of specifications, and identifies weaknesses in approaches to producing specifications for the purchase of library systems. (et. al. Rachel Delbridge, Sian Lambert) (http://www. cerlim. ac. uk/projects/harmonise/harmonise. pdf) According to Veronica Adamson (2008) Changes in society and technology are impacting significantly on UK HE libraries and consequently on their management systems. Demographic changes, political and economic drivers are affecting university services and funding structures, and a ‘new realism’ of pragmatic economic and business considerations presides. (JISC SCONUL LMS Study Report, March 2008) Library management systems have developed in response to technical advances and user requirements, mainly in developing electronic interfaces, refining standards and access protocols, purchasing and acquisition processes and cataloguing systems. Increasing globalization of goods, services and communities means that technical platforms are now developed on an international basis and implemented for a worldwide network of users and contributors. A new market for library services and information provision has emerged, with Google and Amazon as a de facto paradigm and metaphor for discovery and delivery. Perceptions of the role and function of the university library are changing, developing and often conflicting, particularly in relation to the provision for collection and circulation, resource discovery, ownership and control, personalization  and seamless access to resources. Enhancing usability and accessibility for an increasingly diverse user community is of increasing importance for libraries. Today’s library users expect speed and immediacy of information discovery, one-stop access to aggregated services, user-generated open content, and personalized, workflow-related delivery to the desktop. (et. al. Paul Bacsich, Ken Chad, David Kay, Jane Plenderleith) (http://www. jisc. ac. uk/media/documents/programmes/resourcediscovery/lmsstudy. pdf) According to Herrera C Rocio (1987) the work habits of users in any activity requiring information, the importance they attach to obtaining it and the facilities at their disposal, their knowledge of these facilities, their assessment of their value and the possibility of their obtaining what they are looking for are the factors that affect user behaviour in the quest for information. The behaviour of the users of university libraries specifically is affected, in addition to the above factors, by others directly related to the university environment, such as teaching methods and the type of education provided. The countrys education system is a teaching-learning process largly consisting in an essentially repetitive pattern in which the student consumes and reproduces the concepts transmitted by the teacher. This model is mainly based on the university lecture system, in which the teacher simply gives a course of study and provides the pupil with a brief bibliography consisting basically of texts. The result has been that education has not become a critical and creative process and library resources have accordingly been under-utilized. As regards the response to the information services provided by university libraries, it can be said that research workers do not use the services properly since the role of the library as an agent for the transfer of information has been disregarded in the research process, this type of user tending to acquire information through informal channels of communication, such as personal contacts with other colleagues. In its turn, the library has neglected its task as a constituent part of the research enterprise, forgetting that one of the priorities of the university, in addition to its teaching role, is that of research, which is the source of much knowledge of benefit not only to the university but also to the community in general. The university library should pay special attention to ascertaining not only the specific information needs of each type of user but also user behaviour patterns in the information retrieval process, in order that these needs may be met and the factors responsible for the non-use of the library restricted to a minimum. This will be achieved through an appropriate methodology for conducting user studies, which will then provide guidelines for the organization of user training or instruction courses aimed at the various groups. These courses will influence the future response of users to information services. Since user behaviour in the information retrieval process determines the level of library-user interaction, continual monitoring by the librarian of changes in that behaviour is necessary. These changes are dependent not only on information needs but also on the possible impact of the introduction of new services. This shows that, over and above the matter of training in the use of library resources, user behaviour presents a number of special features, largely reflecting the fact that the information needs of those concerned are not well defined and that their request for information are consequently vague and very general. It follows that library staff should bear in mind their active role in promoting and publicizing their services and resources since, despite the continual emphasis placed on the role of information in development, it has been shown that users tend to dispense with non-essential information, the usual practice being to rely on memory, to evade the problem or to solve it with vague or incomplete information. However, it should not be overlooked that there is another group of users who consult libraries actively and effectively in order to satisfy their information needs; although accessibility influences the use that they make of resources, the most important thing for this group is their confidence and faith in the information system. (c Loreto M. Libia and Rua R. Ivan) (http://www. unesco. org/webworld/ramp/html/r8722e/r8722e0l. htm) According Neelakdan,B (2010) a sincere attempt has been made towards finding out ways and means for automating activities in the School of Chemistry Library. The objective of this study is to use the Koha Open Source software system for the automation of the major day ­ to ­day activities of the various section of the School of Chemistry Library, which is tiresome and cumbersome. After the investigation, the researcher has found that Koha Software is more suitable for the library Automation. This project had the basic objective of designing a bibliographic database for the School of Chemistry library, with which the automation of circulation routines is carried out. From this point of view it may be concluded that Koha is a useful package for the creation of a database and for information retrieval. This set of Manuals for the automation of circulation section is tested with the database created from the collection of chemistry department library. A sample database for a few thousand works and a database of the users/borrowers are created. With that test sample the Manuals for each function of the circulation section is tested with the available computer system. Koha is an integrated software system with all the required models for small to very large libraries. It is found that this automation projects will serve as a model for any library. (http://www. ipublishing. co. in/jarvol1no12010/EIJAER1014. pdf) According to Dio P. Doble (2011) A college strengthens its educational level through the advancement of its library. The Botolan Community College Computerized Library System aimed to enhance the procedures of the library, from manually operated to a computerized system. This proposal’s purpose was to ease the transactions in the library, i,e. , leading of books, storing of books, search engine for books, manage members of the library and secure the library system. The librarian and the library users still use the manual way of transacting of borrowing and returning of books. The librarian use log books in listing the books. They use library cards and card catalogues in searching for reading and reference materials. (http://www. scribd. com/doc/99431218/Computerized-Library-System)